German Brand Names:
Abbreviations and Acronyms 2
Deutsche Firmennamen - Abkürzungen und Akronyme
Brand Name Abbreviations and Acronyms - Part 2
G e r m a n - E n g l i s h
SPAR is a familiar brand in Germany,
but it isn't a German company!
See the Inroduction to this special glossary in Part 1.
Also see our A-Z List of German Companies with Web links.
ALSO SEE:
• Abbreviations - Start Page
• Countries & Nationalities
• 'MfG' Abbreviations
• Real Estate Ad Abbreviations
• Das Alphabet
BRANDS > A-J | K-Z
| Marke | German | Explanation |
| K | ||
| KaDeWe | Kaufhaus des Westens | "Department Store of the West," a Berlin shopping landmark owned by Karstadt AG |
| Kaffee HAG | Kaffee-Handels- Aktien-Gesellschaft |
German coffee brand from HAG, a division of Kraft Foods |
| KaVo | Kaltenbach & Voigt | Founded 1909 in Germany - an international leader in dental technology. On your last trip to the dentist you may have experienced a KaVo drill! |
| L | ||
| Leica | Leitz-Camera | From Ernst Leitz, the founder of the three companies now under the Leica name |
| LTU | Lufttransport- Unternehmen |
"Air transport concern" - a German airline |
| M | ||
| Maggi | Julius Maggi | Food firm named for its founder |
| MAN | Maschinenfabrik Augsburg-Nürnberg | German truck and heavy equipment manufacturer |
| Melitta | Melitta Bentz | German inventor of the paper coffee filter |
| Milka | Milch + Kakao | German chocolate brand (Kraft Foods) |
| N | ||
| Nivea | niveus (Lat., snow-white) | The German Beiersdorf firm named its white face cream around 1911 |
| Nutella | nut + ella (Ital. suffix for small) | A popular nut cream brand name created in 1964 by the Italian Ferrero company when its product went international |
| O | ||
| Odol | odus (Greek, tooth) + oleum (Lat., oil) | German mouthwash (Mundwasser) brand (GlaxoSmithKline) |
| Osram | Osmium + Wolfram (tungsten) | German lightbulb brand named for two filament metals |
| P | ||
| Persil | Perborat + Silikat | German detergent named for two of its ingredients; a product of Henkel Wasch- und Reinigungsmittel GmbH, founded by Fritz Henkel in 1876 |
| R | ||
| Rama | Rahm (cream) + Margarine | German margarine brand, originally "Rahma" |
| REWE | Revisionsverband Westkauf-Genossenchaft | German holding company primarily known for its grocery stores (Penny, miniMAL, REWE) and food brands |
| Rowenta | Robert Weintraud | German appliance company renamed in 1909 for its founder (Weintraud & Co., 1884) |
| S | ||
| SAP | Systeme, Anwendungen, Produkte (systems, applications, products) |
Computer programming firm with headquarters in Walldorf, Germany - Slogan: "The best-run businesses run SAP" |
| Sinalco | sine (Lat., without) Alcohol | A German cola brand |
| SPAR | samenwerken profiteren allen regelmatig (Dutch, "cooperation profits all regularly") | This Dutch grocery store chain's logo is a green fir tree, de spar in Dutch; in German, sparen is "to save" - the first German SPAR store opened in Munich in 1952 |
| T | ||
| Tesa | Elsa Tesmer | German brand name formed from a company secretary's name (in reverse); tape products, etc. |
| TUI | Touristik Union International | German air charter and package tour company |
| U | ||
| UFA | Universum Film AG | German video, TV, and film distributor/producer that originally competed with Hollywood as Germany's largest movie studio in the 1920s |
| V | ||
| Varta | Vertrieb, Aufladung und Reparatur transportabler Akkumulatoren | German battery brand |
| VIAG | Vereinigte Industrie- Unternehmungen AG "united industry concern, Inc." |
German energy and telecom firm that is now part of e.on (merger of VEBA and VIAG) |
| VW | Volkswagen | The "people's car" company, headquartered in Wolfsburg, Germany |
| Z | ||
| Zewa | Zellenstoff Waldhof/Mannheim | German paper products firm (Softis, Wisch & Weg, etc.) |
BACK > A-J
Related Pages
German Abbreviations
A German-English guide to common abbreviations in German.
Countries & Nationalities
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German for Beginners - Contents
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English-German Glossaries
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