German Brand Names:
Abbreviations and Acronyms 2
Deutsche Firmennamen - Abkürzungen und Akronyme
Brand Name Abbreviations and Acronyms - Part 2
G e r m a n - E n g l i s h
SPAR is a familiar brand in Germany,
but it isn't a German company!
See the Inroduction to this special glossary in Part 1.
Also see our A-Z List of German Companies with Web links.
BRANDS > A-J | K-Z
|KaDeWe||Kaufhaus des Westens||"Department Store of the West," a Berlin shopping landmark owned by Karstadt AG|
|German coffee brand from HAG, a division of Kraft Foods|
|KaVo||Kaltenbach & Voigt||Founded 1909 in Germany - an international leader in dental technology. On your last trip to the dentist you may have experienced a KaVo drill!|
|Leica||Leitz-Camera||From Ernst Leitz, the founder of the three companies now under the Leica name|
|"Air transport concern" - a German airline|
|Maggi||Julius Maggi||Food firm named for its founder|
|MAN||Maschinenfabrik Augsburg-Nürnberg||German truck and heavy equipment manufacturer|
|Melitta||Melitta Bentz||German inventor of the paper coffee filter|
|Milka||Milch + Kakao||German chocolate brand (Kraft Foods)|
|Nivea||niveus (Lat., snow-white)||The German Beiersdorf firm named its white face cream around 1911|
|Nutella||nut + ella (Ital. suffix for small)||A popular nut cream brand name created in 1964 by the Italian Ferrero company when its product went international|
|Odol||odus (Greek, tooth) + oleum (Lat., oil)||German mouthwash (Mundwasser) brand (GlaxoSmithKline)|
|Osram||Osmium + Wolfram (tungsten)||German lightbulb brand named for two filament metals|
|Persil||Perborat + Silikat||German detergent named for two of its ingredients; a product of Henkel Wasch- und Reinigungsmittel GmbH, founded by Fritz Henkel in 1876|
|Rama||Rahm (cream) + Margarine||German margarine brand, originally "Rahma"|
|REWE||Revisionsverband Westkauf-Genossenchaft||German holding company primarily known for its grocery stores (Penny, miniMAL, REWE) and food brands|
|Rowenta||Robert Weintraud||German appliance company renamed in 1909 for its founder (Weintraud & Co., 1884)|
|SAP||Systeme, Anwendungen, Produkte
(systems, applications, products)
|Computer programming firm with headquarters in Walldorf, Germany - Slogan: "The best-run businesses run SAP"|
|Sinalco||sine (Lat., without) Alcohol||A German cola brand|
|SPAR||samenwerken profiteren allen regelmatig (Dutch, "cooperation profits all regularly")||This Dutch grocery store chain's logo is a green fir tree, de spar in Dutch; in German, sparen is "to save" - the first German SPAR store opened in Munich in 1952|
|Tesa||Elsa Tesmer||German brand name formed from a company secretary's name (in reverse); tape products, etc.|
|TUI||Touristik Union International||German air charter and package tour company|
|UFA||Universum Film AG||German video, TV, and film distributor/producer that originally competed with Hollywood as Germany's largest movie studio in the 1920s|
|Varta||Vertrieb, Aufladung und Reparatur transportabler Akkumulatoren||German battery brand|
"united industry concern, Inc."
|German energy and telecom firm that is now part of e.on (merger of VEBA and VIAG)|
|VW||Volkswagen||The "people's car" company, headquartered in Wolfsburg, Germany|
|Zewa||Zellenstoff Waldhof/Mannheim||German paper products firm (Softis, Wisch & Weg, etc.)|
BACK > A-J
A German-English guide to common abbreviations in German.
Countries & Nationalities
An annotated glossary with the international abbreviation for each country.
Real Estate Ad Abbreviations
An annotated German-English glossary of abbreviations found in ads for housing.
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