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Advanced German Word of the Day

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die Schleichwerbung (no pl.)  covert advertising, (product) plug

Wo liegt die Grenze zwischen Schleichwerbung und zulässigem product placement? (aus Die Zeit)
Where does one draw the line between covert advertising and permissible product placement? (from Die Zeit)

Related: schleichen to sneak, creep, prowl, schleichend insidious, sneaky, creeping, der Schleichhandel smuggling, illicit trade / traffic, der Schleichweg back way, back door (fig); secret path, die Werbung advertising, (TV) commercial

MORE > German Strong Verbs - schleichen

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