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Porsche and NeanderthalPronouncing German Words in English 2
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Porsche Can you remember when the French automaker Renault still sold cars in North America? (If you're old enough, you may recall Renault's Le Car.) In the early days, Americans pronounced the French name ray-NALT. Just about the time that most of us had learned to say ray-NOH correctly, Renault pulled out of the U.S. market. Given enough time, Americans usually can learn to pronounce most foreign words correctlyif you don't include maitre d' or hors d'oeuvres. So I think there's still hope for Porsche, too.
Hear MP3 Audio Another silent-e example is also a brand name: Deutsche Bank. Listening to the financial news from CNN, MSNBC or other TV news channels often brings out the fact that news announcers really should study foreign languages. Some of those talking heads get it right, but it almost hurts when they say DOYTSH Bank with a silent e. It could be a carryover from the now entrenched mispronunciation of Germany's former currency, the Deutsche Mark (DM). Even educated English-speakers may say DOYTSH mark, dropping the e. With the arrival of the euro and the demise of the DM, German company or media names with Deutsche in them have become the new mispronunciation target: Deutsche Telekom, Deutsche Bank, Deutsche Bahn, or Deutsche Welle. At least most people get the German eu (OY) sound right, but sometimes that gets mangled as well.
Neanderthal or Neandertal
German Brand Names On the next page you'll find a chart with examples of pronunciation problems (including audio) in both German and English, plus a few related links. NEXT > Chart: German in English
MORE > German Loan Words in English
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